Learning Center Business Blogging News Releases

Netconcepts, the premiere search engine marketing firm that serves top 200 Internet retailers in better managing their natural search channel, today announced the launch of GravityStream 2.0 (www.GravityStream.com) – a powerful enterprise level automated natural search advertising platform for online retailers.

GravityStream 2.0 automatically converts a retailer’s millions of website pages into optimized landing pages to match its branded products with a consumer’s generic queries. Since consumers conduct approximately 40 times more niche searches than branded ones, this capability gives retailers a major competitive advantage in answering generic searches with their own website landing page results. GravityStream technology delivers “the long tail” – or the approximately 80% of a retailer’s website that traditionally has been unsearchable. Marketers consider “the long tail” to be the Holy Grail of web marketing because it typically equates to 60% of new-to-file customers.

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Search engines also love fresh content, and blogs, by definition, are constant sources of new content. If written correctly – or more specifically interestingly – blogs can also provide wider link bait and garner links from outside the blogosphere. Search engines, of course, reward for good, inbound links regardless of whether they’re from other blogs.

Jeff Muendel, Natural Search Analyst for Netconcepts, recommends that eCommerce sites take full advantage of WordPress, a blogging platform that offers a host of SEO-friendly options to allow for excellent search engine optimization. To read more about Jeff’s expert advice about WordPress and plug-ins, like the Yahoo! Shortcuts for WordPress plugin, visit the full article on Practical eCommerce.

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Do you want add a blog for your business but have no idea how to get started? In this article written by PJ Fusco, lead strategist for Netconcepts, she covers the common questions online retailers have as they think about the benefits and drawbacks of joining the blogosphere and offers her expertise.

One of the questions she covers is: Will blogging really help?

If the blog is optimally created and maintained, with a transparent, sincere voice and a commitment to using it to build relationships as well as links, then, yes, it will help. How much? That depends on how much the company is willing to invest in developing relationships with customers and prospects in the blogosphere. The only time blogging can really hurt is if the bloggers are insincere and dishonest and ignore their audience, or if your company has a god-awful online reputation in the first place. If you’re in a war of attrition over your company’s online reputation, it’s going to take a heck of a lot more than a simple blog to fix the mess you’re in.

For more about this topic, visit the full article about getting started in blogging at ClickZ.

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Learn the best tips, tools, and techniques for non-traditional optimization for both indexing as well as ranking support. This includes files such as PDFs, docs, podcasts and RSS feeds.

Panelists:
Rick Klau, Strategic Partner Development Content Acquisition, Google
Stephan Spencer, Founder & President, Netconcepts
George Aspland, Founder & President, eVision

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Panelists:
Andy Beal, Marketing Pilgrim
Vanessa Fox, Zillow.com
Aaron Wall, SEOBook.com
Stephan Spencer, Netconcepts

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Colorado science teacher, marketing guru, and Netconcepts’ GravityMarket client, Steve Spangler sits down with Simona Covel, reporter for the Wall Street Journal to discuss his blog’s successful impact on his business.

In this interview, Steve discusses how Netconcepts has helped him over-achieve his business goals by rebuilding his original ecommerce site and later creating a powerful blog to fuel his viral online success.

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In this article Stephan Spencer, President and Founder of Netconcepts, writes about the most, common mistakes that bloggers make, and what to do about them. From title tag optimization to keyword URLs, you’ll want to read this article to optimize your personal or business blog to help your blog increase its search visibility.

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Not yet running a blog? Not syndicating your content through web feeds? Then you’re missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.

Speakers:
Greg Jarboe, President and Co-Founder, SEO-PR
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Strategic Partner Development, Google
Doug Hay, Principal & CEO, Expansion Plus Inc.

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Netconcepts, the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to “get found” online, is proud to welcome new team member, E-Business Account Director Fran Nahabedian to its Madison, WI office.

Nahabedian’s role with Netconcepts will be focused on driving the success of their E-Business client base. In so doing, she will be shaping the future development of Netconcepts’ customizable ecommerce solution, GravityMarket™.

GravityMarket, a powerful online retail management platform, is designed to provide retail owners a competitive edge as they grow their online business. Its features, such as a streamlined checkout process, has already helped firms such as billiards retailer PoolDawg increase their online sales exponentially.

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Sometimes Google’s announcements get lost in the shuffle. “Google today introduced a new experimental feature in their News - they’ve added story participant comments into their listings of stories.” In this article, Chris Smith talks about his thoughts and reactions to Google’s decision to allow comments on their news, and how it relates to other companies. Read more about Chris’ thoughts in the article here, and learn how comment-enabling might benefit your company.

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